Launch Your Book Without Losing Your Mind: Designing a Marketing Plan




Whether you have a team behind you or you are going solo, marketing your book can be an overwhelming task. This course takes you step-by-step through the process of designing a comprehensive plan to get your book into the hands of readers. Learn marketing tips and discover opportunities for book launch success.

Topics covered include:


  • Finding Your Ideal Reader
  • Building Your Author Platform
  • Increasing Visibility
  • Connecting with Readers
  • Earning Credibility
  • Selling Books
  • Building Community


This course includes:

Video Modules

A downloadable Book Launch Timeline

A downloadable Marketing Plan Workbook

Instructor Mary Helen Sheriff

Bio: Mary Helen Sheriff is the author of the award-winning southern women’s fiction, Boop and Eve’s Road Trip. She serves as an Author Marketing Coach and the CEO of Bookish Road Trip. After 14 years of teaching elementary school, middle school, college, and professionals, Mary has taken a break from the classroom to focus on writing and helping authors navigate book marketing.  For more information, check out her website at